Certified Business Analytics

• Introduction to analytics, benefits of analytics
• Statistics for Business analytics
• Hypothesis testing
• Linear Regression
• Logistic Regression
• Forecasting
• Clustering
• Classification
• Assignments for assessment
• One Project

Course Outline

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• Introduction to analytics, benefits of analytics

Analytics vs Reporting

Analytics Emerging Trends

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• Statistics for Business analytics
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Introduction to Statistics

Population and Sample, Descriptive and Inferential Statistics

Central Tendency and Dispersion Measures Part 1

Percentile Concepts

Exercises using Excel

Distributions (Normal, Skewed and Uniform)

Inferential Statistics

• Hypothesis testing
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State the hypothesis.

Formulate an analysis plan.

Analyse the data we have available.

Interpret the results.

• Linear Regression
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Correlation and regression

Multiple Regression

Multicollinearity Concept & its impact

• Logistic Regression
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Logistic Regression

Confusion matrix

Accuracy, Precision

• Forecasting
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Introduction to Time Series

Forecasting Techniques – Moving Average & Exponential Smoothing

Forecasting Techniques – Double and Triple Exponential

• Clustering
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Introduction to Segmentation

Segmentation Techniques

• Classification
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Decision tree

KNN

• Assignments for assessment
• One Project